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4 ways in which the rise of the sharing economy has revolutionized the hospitality sector

The old barter system of yore has reappeared in our economic world in a varied avatar as Sharing Economy. Worldwide, this new economic concept of peer-to-peer sharing of assets, goods, services and knowledge has rattled sectors like Hospitality, Travel & Logistics, Food & Beverages, Health, Human Skills and Education – to name a few. Each of these industries have new entrants who are growing exponentially leaving the existing players reeling. Indian Hospitality sector too, has been witnessing the growth curve of global players like Airbnb and Indian players like Stayzilla, OYO Rooms, QiK Stay, Zostel to name a few.

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5 Trends to Watch Out for in 2017


IT’S THE New Year and the hospitality sector is abuzz with a whole new energy. The direct contribution of tourism and hospitality to GDP is expected to grow at 7.5% p.a. and cumulative FDI inflows are pegged at USD 12.7 billion. Standing out as a fast growing, young nation in a world grappling with recession and ageing population, India definitely has that advantage. Yet with international chains expanding in South Asia and success of “sharing economy” driven by the new age millennial, hoteliers will have to be on their feet to not be left behind by the expected trends.

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Article Improve TripAdvisor Rankings

The Complete Guide to TripAdvisor Rankings and How to Improve Them

The Complete Guide to TripAdvisor Rankings and How to Improve Them

One of the popular metrics that is also proving to be critical for hotels is the TripAdvisor Popularity Index. The popularity index reflects and compares a particular hotel’s ranking to that of other hotels within a geographic area, all on the basis of traveler feedback.

Hence, if hotels are closer to the top of the list, they would be more visible when prospective guests search for hotels in the particular area. Hence, hoteliers to wonder about how they can improve their rankings and reputation with customers.

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Article

3 Steps To Understand The Guest Sentiments !!

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”

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Article

10 Things Your Guests Wish You Knew About Them

Being successful in a hotel industry isn’t determined by the number of new customers but by the effective retention of the customers. So, How much of knowing them is knowing enough?

Sometimes you go out on a limb and decide to welcome your guest, especially VIPs, with gifts thinking ‘everyone will like a welcome gift’. That seemed like a good idea until we had Jane Coloccia expressed how she wished ‘hoteliers would take the time to either ask a guest if they drank or offered up something else as a VIP welcome gift than a bottle of wine. ‘

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Article

How to Respond to Negative Online Reviews Effectively

How to Respond to Negative Online Reviews Effectively

In 2014, two studies made by TripAdvisor and PhoCusWright reflected the following similar results-

  • 77% of travelers reference reviews before choosing a hotel.
  • 80% travelers read around 6-12 online guest reviews; and
  • 73% look at photos put up by other travelers before booking a room.

Online travel reviews have always played an increasing role in the guests’ decisions to stay at hotels. But, hoteliers have only recently begun to understand its significance.

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Increase Online Bookings

How Review Analytics Can Inspire Hotel Bookings

How Review Analytics Can Inspire Hotel Bookings

The hotel industry today has fundamentally changed, especially when it comes to both demand patterns and customer purchase behavior. This is the reason that most existing Hotel Revenue Management approaches seem to be outdated in the present time.

When we talk of Hotel Revenue Management, we must understand that it is a complex field. Consumer demands today have become highly specific today. This is why if hotels have any weaknesses, and they are exposed, news is easily shared worldwide.

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Article

Rep Score Decoded

Reputation score is a key indicator to measure your customer satisfaction based on the customer reviews you collect on RepUp Dashboard. Reputation Score formula is specially designed and takes many factors into account, such as number of reviews, the age of the reviews and the star rating of each review. It’s a combination which is more than just an average of all your reviews combined.

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Increase Hotel Revenue

How to Boost Your Hotel Revenues With Guest Intelligence

How to Boost Your Hotel Revenues With Guest Intelligence

There are so many functional aspects of running a hotel business successfully, that hoteliers often find it difficult to maintain the standard of their service levels. You need to keep a track of everything that’s happening in all functional areas such as the front office, food, and beverages, housekeeping and more. There’s just a lot on your plate!

In this scenario, identifying the gaps in your service may become a challenging prospect. Efficiency comes from being able to visualize everything about your hotel on a single platform so that you can gather actionable insights. This is where guest intelligence comes into the picture. It allows you to make necessary changes to improve guest experience.

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Article

The Insider’s Guide to Net Promoter Score in the Hospitality Industry

Extensive research has proved that evangelistic Customer Loyalty is one of the most important drivers of growth in any industry. In recent times, the single and most powerful tool which is being widely used to measure customer loyalty to a company, product, service or brand is the Net Promoter Score (NPSSM). Net Promoter Score gives you a quick way to get feedback from the customers by asking the ultimate question, “How likely is it that you would recommend this company to a friend or a colleague?”

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