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Guest Experience

The Ultimate Guide To Guest Experience Mapping

the-ultimate-guide-to-guest-experience-mapping

Customer experience mapping isn’t new. In fact, it’s commonly used in consumer marketing but despite its tremendous benefits, most businesses perceive it as something only large corporations can adopt.

Think about Google. Isn’t it a great company? What about Apple, Amazon and Starbucks? You love them too. In contrast, there are companies that you don’t love much.

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Hotel Reviews

The Impact of Online Reviews on the Hospitality Industry [Infographic]

The Impact of Online Reviews on the Hospitality Industry [Infographic]

As a hotelier, if you have not paid heed to online reviews about your hotel on review websites, it’s time to shift your focus. Because online reviews matter.

Every holiday planner considers online reviews as an indispensable source of information while booking accommodation. Customers place more trust on them rather than any marketing effort from your side. Potential guests are turning to Online Travel Agencies (OTAs) and review sites like never before. This is evident from the fact that 97.7% consumers read online reviews from other travelers.

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Hotel Reputation Management

The Smart Hotelier’s Guide to Online Reputation Management

The Smart Hotelier's Guide to Online Reputation Management

The digital world has revolutionized the way consumers are interacting with businesses and the hospitality and tourism industry has not been left behind. The internet has made it possible for consumers to have access to a wide range of online resources to search for and compare hotels and flights to make an informed decision.

This is evident from the fact that 59% of consumers say that review sites and social media have the maximum influence on their booking decisions. In the wake of this scenario, hoteliers have to sit up and take note of online reputation management.

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Article

How Do Online Traveller Reviews Affect Hotel Bookings

How do Online Traveller Reviews Affect Hotel Bookings

“More than one-third of consumers will not book a hotel room without reading reviews first.”

-Late Rooms, 2012

As a hotelier, whether it is a large hotel chain that you are managing or a one-employee tourist attraction, it is all the result of the benefits reaped from favorable traveler reviews and or the sting of the occasional negative review.

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Guest Intelligence

Five Ways To Personalize Your Hotel’s Guest Experience

Five Ways To Personalize your Hotel’s Guest Experience

“Hotel 2020: The Personalization Paradox” is a report published by IBM Global Business Services. The report says that with the increasing competition among the hospitality industry players, personalization of a hotel’s guest experience will be the one and only feature which will help the industry survive.

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Hotel Reputation Management

How Guest Reviews Impact Your Hotel’s Reputation?

How Guest Reviews Impact Your Hotel’s Reputation- (1)

News of bad customer service reaches twice as many ears as praise for a good service experience.

~White House Office of Consumer Affairs

We do not need anyone to tell us just how competitive the hotel industry is. We are probably all too aware of that fact. Of course, the exact nature of the competition you face depends on factors such as your location and the markets you are in. But given the current scenario, a single poor review can have a damaging effect on your business.

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Article

Announcing Android App : RepUp Go

Monitor your key metrics through your Smartphone. With our Android app “RepUp GO”, you can stay up to date on your hotel’s Online reputation,reviews and analytics, all in one place. Hotels can also access Sentiment reports, get notifications and reply to reviews using our Mobile App, available on the Google Play Store.

Everything is done through Smartphones now from cabs to food etc, then why not Business monitoring? Just like guests expect to connect with your hotel through their smartphones, similarly hotels need to connect with them and monitor their sentiments through their smartphone. RepUp GO has been launched for Android users, right now and for our iOS users it would be launched soon. Keep an eye out for the latest updates at www.RepUp.co/blog

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Article

7 Ways To Increase Hotel Bookings

hotel-reservation-tips

Hoteliers have a lot of hats to wear, operations is one of the major fields they have to excel in. Previously hoteliers could be the best at their service and get more and more customers. But today its much more than just providing exceptional service, its all about being there when a customer is searching for you. A lot of hoteliers are now marketers who have understood the need to reach out to their customers and have a good brand reputation online.

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Article

Hotel Reviews: Should you be concerned?

Hotel Reviews

Global traveller survey states that almost 50% of travellers read reviews online before booking their preferred hotel. These numbers are only going to increase every year.

According to a recent study, 67% of respondents check review sites more than a few times every month. More than 80% feel confident about their travel decisions when they see positive reviews.

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Article

What Do Your Guests Talk About?

What Do Your Guests Talk

One of the basic human tendencies is to – talk – and talk dime a dozen! While there is seemingly no end to the number of topics a human being can engage on – the one topic that plays a defining role for the hotel industry is the topic of reviews.

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