Tag Archives: guest reviews

Hotel Reputation Management

The Smart Hotelier’s Guide to Online Reputation Management

The Smart Hotelier's Guide to Online Reputation Management

The digital world has revolutionized the way consumers are interacting with businesses and the hospitality and tourism industry has not been left behind. The internet has made it possible for consumers to have access to a wide range of online resources to search for and compare hotels and flights to make an informed decision.

This is evident from the fact that 59% of consumers say that review sites and social media have the maximum influence on their booking decisions. In the wake of this scenario, hoteliers have to sit up and take note of online reputation management.

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Guest Intelligence

Five Ways To Personalize Your Hotel’s Guest Experience

Five Ways To Personalize your Hotel’s Guest Experience

“Hotel 2020: The Personalization Paradox” is a report published by IBM Global Business Services. The report says that with the increasing competition among the hospitality industry players, personalization of a hotel’s guest experience will be the one and only feature which will help the industry survive.

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Hotel Reputation Management

How Guest Reviews Impact Your Hotel’s Reputation?

How Guest Reviews Impact Your Hotel’s Reputation- (1)

News of bad customer service reaches twice as many ears as praise for a good service experience.

~White House Office of Consumer Affairs

We do not need anyone to tell us just how competitive the hotel industry is. We are probably all too aware of that fact. Of course, the exact nature of the competition you face depends on factors such as your location and the markets you are in. But given the current scenario, a single poor review can have a damaging effect on your business.

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