As a hotelier, if you have not paid heed to online reviews about your hotel on review websites, it’s time to shift your focus. Because online reviews matter.
Every holiday planner considers online reviews as an indispensable source of information while booking accommodation. Customers place more trust on them rather than any marketing effort from your side. Potential guests are turning to Online Travel Agencies (OTAs) and review sites like never before. This is evident from the fact that 97.7% consumers read online reviews from other travelers.