Category: Improve TripAdvisor Rankings

One of the popular metrics that is also proving to be critical for hotels is the TripAdvisor Popularity Index. The popularity index reflects and compares a particular hotel’s ranking to that of other hotels within a geographic area, all on the basis of traveler feedback. Hence, if hotels are closer to the top of the list, they would be more visible when prospective guests search for hotels in the particular area. Hence, hoteliers to wonder about how they can improve their rankings and reputation with customers.