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Tag: guest experience

Customer experience mapping isn’t new. In fact, it’s commonly used in consumer marketing but despite its tremendous benefits, most businesses perceive it as something only large corporations can adopt. Think about Google. Isn’t it a great company? What about Apple, Amazon and Starbucks? You love them too. In contrast, there are companies that you don’t love much.

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“Hotel 2020: The Personalization Paradox” is a report published by IBM Global Business Services. The report says that with the increasing competition among the hospitality industry players, personalization of a hotel’s guest experience will be the one and only feature which will help the industry survive.

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