Tag: hotel revenue

The digital world has revolutionized the way consumers are interacting with businesses and the hospitality and tourism industry has not been left behind. The internet has made it possible for consumers to have access to a wide range of online resources to search for and compare hotels and flights to make an informed decision. This is evident from the fact that 59% of consumers say that review sites and social media have the maximum influence on their booking decisions. In the wake of this scenario, hoteliers have to sit up and take note of online reputation management.