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Tag: reputation

The hotel industry today has fundamentally changed, especially when it comes to both demand patterns and customer purchase behavior. This is the reason that most existing Hotel Revenue Management approaches seem to be outdated in the present time. When we talk of Hotel Revenue Management, we must understand that it is a complex field. Consumer demands today have become highly specific today. This is why if hotels have any weaknesses, and they are exposed, news is easily shared worldwide.

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The digital world has revolutionized the way consumers are interacting with businesses and the hospitality and tourism industry has not been left behind. The internet has made it possible for consumers to have access to a wide range of online resources to search for and compare hotels and flights to make an informed decision. This is evident from the fact that 59% of consumers say that review sites and social media have the maximum influence on their booking decisions. In the wake of this scenario, hoteliers have to sit up and take note of online reputation management.

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News of bad customer service reaches twice as many ears as praise for a good service experience. ~White House Office of Consumer Affairs We do not need anyone to tell us just how competitive the hotel industry is. We are probably all too aware of that fact. Of course, the exact nature of the competition you face depends on factors such as your location and the markets you are in. But given the current scenario, a single poor review can have a damaging effect on your business.

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