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Tag: revenues

In 2014, two studies made by TripAdvisor and PhoCusWright reflected the following similar results- 77% of travelers reference reviews before choosing a hotel. 80% travelers read around 6-12 online guest reviews; and 73% look at photos put up by other travelers before booking a room. Online travel reviews have always played an increasing role in the guests’ decisions to stay at hotels. But, hoteliers have only recently begun to understand its significance.

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There are so many functional aspects of running a hotel business successfully, that hoteliers often find it difficult to maintain the standard of their service levels. You need to keep a track of everything that’s happening in all functional areas such as the front office, food, and beverages, housekeeping and more. There’s just a lot on your plate! In this scenario, identifying the gaps in your service may become a challenging prospect. Efficiency comes from being able to visualize everything about your hotel on a single platform so that you can gather actionable insights. This is where guest intelligence comes …

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