Consumer Durables & D2C

Consumer Durables & D2C: The Consumer Durables and Direct-to-Consumer (D2C) industry cater to a wide range of products, such as electronics, appliances, and home goods. With increasing competition and the rise of e-commerce, reputation, and online presence play a vital role in attracting customers. ORM is essential for monitoring and managing customer reviews, feedback, and sentiments across various online platforms. It helps build trust, improve brand perception, and enhance customer satisfaction.

Challenges faced

● No single platform for omni-channel reviews across marketplaces, GMB, media, and social media.
● Lack of an automated ticketing system with custom escalation, SLAs, etc.
● No enterprise-ready product for API integration with existing CRM and other systems.
● Need to purchase multiple licenses for different functionalities.

How RepUp overcame this

● Single dashboard for all reviews across marketplaces, GMB, social media, etc., with multiple filters and Chat GPT-powered auto-response for personalized customer-specific and brand-specific tone.
● Keyword and sentiment-based auto-ticketing system with customizable department-wise escalation matrix, SLAs, and TAT.
● Open/rest APIs available for seamless integration into any platform.